Lawn and Garden Salesperson

Full Time position available in Mooresville, IN

The Reynolds Farm Equipment Lawn and Garden Salesperson is responsible for managing existing and attracting new lifetime customers within defined sales area. This position assists customers with proper product selection and promotes the Reynolds experience. A Lawn and Garden Salesperson must have the ability to build strong relationships and is an excellent communicator with the ability to sell new and used lawn and garden equipment to new and existing customers. The Lawn and Garden Salesperson must practice confidentiality both in and out of dealership and maintain positive attitude while working to improve teamwork between all dealership personal. Most importantly, perform all duties with honesty, integrity, and adherence to Corporate Mission Statement.


  • Management of customer base and represents the company for the sale of machinery to customers in the defined sales area
  • Identify new customers, understand their business or needs, and develop plans and actions for defined sales area
  • Communicate with management on a consistent basis
  • Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership
  • Must follow the defined sales process
  • Maintains show room equipment by keeping organized and presentable (i.e., keep clean, properly labeled, MRSPs, etc.)
  • Assists with the preparation and execution drive green events
  • Conducts new/used equipment demonstrations for customers to ensure proper operations of the equipment
  • May participate in Sales EDUCATE Training programs required for the development of skills and knowledge
  • Work with Store Manager and Corporate Sales Manager to create annual Sales goals and budget in alignment with the organization’s financial and operational objectives and goals
  • Must follow credit policies, collection of payment policies, and managing risk for the company
  • Maintains current knowledge of financing options to assist customers with securing the purchase of new and used equipment or goods
  • Monitors trends in customer’s business activities and timely communicates to management and/or customers
  • Provide positive and excellent communication to parts and service departments and phone customers
  • Connect and work with all personnel in specific location and all locations; network with other sales staff to talk ideas, questions, concerns, etc. to develop, learn, and continue communication
  • Establish and meet sales goals
  • Build product and market knowledge to add understanding and credibility
  • Become primary contact between your customers and Reynolds Farm Equipment including deliveries, forecasting, credit, complaint handling, etc.
  • Strictly follow all company policies which includes safety & cash/check handling
  • Attends applicable sales training events and seminars
  • Handle day-to-day operations and all tasks in a fast-paced environment and other duties assigned in the sales aspect


  • 1+  years equipment sales experience; demonstrated experience consistently meeting performance metrics preferred
  • Proficient knowledge of data entry/keyboarding skills; Communicates effectively verbally and written while working cooperatively in a team environment; skills in computing full details and proper paperwork without hesitation
  • Knowledge of lawn and garden, off road, outdoor power equipment preferred
  • Exceptional ability to use standard desktop load applications such as Microsoft Office and internet functions; experience using sales workflow applications preferred
  • Knowledge of office procedures; Clear and proactive communication skills along with exceptional ability to use phone systems with quality phone etiquette
  • Ability to work extended hours and weekends and in a fast-paced environment
  • Requires attention to detail and being careful along with being thorough in completing tasks
  • Ability to give full attention to what other people are saying and to actively look for ways to help others
  • Excellent customer relationship skills
  • Basic understanding of mechanical/technical terms
  • Ability to analyze and interpret basic sales reports and commission reports
  • Excellent negotiation/conflict resolutions skills
  • Reliable transportation to arrive on time
  • Requires being reliable, responsible, accountable, and dependable in fulfilling obligations
  • Unwavering commitment to confidentiality
  • Ability to lift items weighing up to 75 pounds
  • High School Diploma or equivalent experience

About Reynolds Farm Equipment:

Reynolds Farm Equipment is a regional John Deere dealer with retail locations throughout central Indiana. Founded by farming husband and wife A.W. “Mac” and Arline Reynolds in 1955, the family owned and operated company has emerged as a leading, award-winning dealership serving agricultural, residential, commercial, and construction customers in Indiana. Learn more online at

About The Reynolds Team:

With an energetic company culture and host of benefits, Reynolds Farm Equipment has emerged as an employer of choice for top talent. Here are just a few of the benefits that make us unique:

  • Performance-based pay structure
  • Competitive benefits package with medical, dental and vision insurance; employer paid short-term/long term disability and Life AD&D
  • 401K
  • 6 paid company holidays annually plus three personal days and one health day
  • 90 day, Semi-annual, and annual performance reviews to fuel performance and continuous learning
  • Uniforms provided for service departments; work gear discounts for all other departments
  • Year-round employment
  • Equipment discounts and corporate John Deere discounts
  • Fun, team-based environment
  • Voted by employees as Indianapolis Top Workplaces four years running
  • North American Farm Equipment Dealer of the Year by Farm Equipment Magazine (2020)

Job Location:

Reynolds Farm Equipment, Inc.
102 Deere Park Dr
Mooresville, IN 46158
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