Reynolds Farm Equipment Names Tech Veteran Chief Marketing and Innovation Officer

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Former Salesforce, ExactTarget Exec Mitch Frazier to Lead Marketing, eCommerce

ATLANTA, Ind. (March 17, 2016) – Reynolds Farm Equipment, a leading agricultural equipment supplier, announced today that technology executive Mitch Frazier has joined the company as chief marketing and innovation officer.

Frazier joins Reynolds after more than seven years in software marketing, having led marketing at sales productivity leader TinderBox and marketing strategy, communications and investor relations at digital marketing pioneer ExactTarget.

“We’ve built Reynolds by delivering customers the best equipment, parts and service for agriculture, commercial and residential lawn and garden products,” said Gary Reynolds, president of Reynolds Farm Equipment. “Mitch brings proven strength and leadership to guide our growth and position us to exceed the expectations of every customer.”

As chief marketing and innovation officer, Frazier will lead Reynolds’ marketing efforts, the company’s rapidly growing eCommerce business and spearhead digital transformation projects across the company’s network of seven retail locations. He will also serve as a member of the company’s executive team.

Prior to Reynolds, Frazier served as vice president, marketing at sales technology leader TinderBox. There he led the development and execution of the company’s first programmatic demand generation program and led thought leadership, branding, digital, public relations and event marketing. From 2009 to 2014, he served in marketing leadership roles at digital marketing software leader ExactTarget, including marketing strategy, public relations and corporate communications. He founded the company’s investor relations program and successfully completed one of the largest software-as-a-service initial public offerings on the New York Stock Exchange (NYSE:ET) in 2012. He also led marketing and communications for the company’s 2013 $2.5 billion acquisition by Salesforce (NYSE:CRM). Prior to ExactTarget, Frazier served in communications leadership roles with the State of Indiana and the U.S. Army.

“Gary and the Reynolds team have built a powerful portfolio of products and offerings to meet the needs of buyers across nearly every facet of the economy – from homeowners to commercial landscapers to America’s farmers,” said Frazier. “Joining the Reynolds team provides a unique opportunity to unite my passions for marketing, innovation and rural development to fuel the growth of a great company and a great team.”

News of Frazier joining the Reynolds team comes in advance of the company’s Drive Green event series. Scheduled for April 9 in Fishers, Ind., April 16 in Atlanta, Ind. And April 23 in Muncie and Mooresville, the events offer attendees unique opportunity to test drive John Deere equipment and receive exclusive attendee-only discounts. Visit Drive Green online for more information.

About Reynolds Farm Equipment

Reynolds Farm Equipment is a regional John Deere dealership with seven retail locations throughout the Midwest.  In addition to serving agricultural, residential, commercial, construction and golf and turf customers from its dealerships, Reynold’s operates a network of eCommerce sites to provide aftermarket parts online. Visit to learn more.

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