Reynolds Farm Equipment Earns North American Dealer of the Year Title

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Reynolds Farm Equipment Earns North American Dealer of the Year Title

Publication Selects Indiana-Based Regional John Deere Retailer As Top Equipment Dealer Based on Performance, Leadership and Transformation

ATLANTA, Ind. (July 16, 2018) – Reynolds Farm Equipment, a leading regional John Deere retailer, announced today that it is the 2018 North American Dealer of the Year, marking a first in its 63-year history and a first for an Indiana-headquartered equipment dealer.

Awarded by Farm Equipment Magazine, the 2018 Dealer of the Year Award recognizes the top North American agricultural equipment dealer based upon a myriad of performance metrics and selection by an independent panel of industry experts.

“Equipment dealers serve a critical role in supporting customers,” said Mitch Frazier, chief executive officer of Reynolds Farm Equipment. “Our team at Reynolds understands this importance, whether that’s for a farmer, homeowner, landscaper, golf course operator or commercial contractor.

“This international recognition is a tremendous validation of the quality work our team delivers for customers every day and is a great catalyst to fuel our continued transformation,” Frazier said.

In its 14th year, the North American Dealer of the Year Award identifies the top performing dealer organization across all manufacturers’ dealers through analysis of key financial metrics and qualitative review of transformational initiatives, such as succession, leadership and performance management.

“The independent panel of judges made a very good selection in Reynolds Farm Equipment for Dealership of the Year,” said Mike Lessiter, editor and publisher of Farm Equipment Magazine, of Brookfield, Wis. “The group is industry-best in a number of criterion and demonstrating a very progressive approach to management, succession planning and bedrock values that guide their business.”

Founded in 1955 in Fishers, Ind., Reynolds Farm Equipment operates seven store locations throughout the Midwest – five in Indiana, one in Ohio and one in Kentucky.

“Since mom and dad founded the business, we’ve always focused on serving our customers with the right products and the right people,” said Gary Reynolds, owner, and chairman of Reynolds Farm Equipment. “We continue that focus today with the best team we’ve ever had and an energy that is delivering results for our customers, our team and our community.

Farm Equipment Magazine’s story detailing Reynolds award-winning performance is available online at

The news of Reynolds earning the international award is the latest in a series of accolades for the equipment dealer. The Indianapolis Star named Reynolds a top Work Place in Indiana in June 2018, and John Deere named Reynolds one of its top-performing dealers in North America in 2017 and 2016.

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